Automotive Platform for Efficient eXecution

The OS for
Dealer Operations.

Operational excellence starts with visibility. APEX gives dealer groups a centralized command center to manage workflows, performance, accountability, and execution across every department in real time.

Your dealership has a DMS. Now it has an OS.

Avg Delivery Time
47m
−31% vs last 30d
Recon Cycle
3.2d
−42% vs last 30d
Service Throughput
128/day
+22% vs last 30d
Used Car Turn
32d
−18% vs last 30d
New Car Turn
41d
−12% vs last 30d
Appt-to-Show
78%
+14pts vs last 30d
Operations Pulse — Live
Streaming
Stuck Workflows
Recon — VIN 4T1B
Awaiting detail · 2d 4h
F&I — Deal #80213
Funding pending · 6h
Service — RO 19942
Parts hold · 1d
The Problem

The biggest losses rarely show up on a financial statement.

When you see everything happening in your stores in real time, two things happen: people are held accountable and your operation gets more efficient. More efficiency means more profitability. That's why APEX exists.

1,000+ hrs

recovered annually across lot personnel, salespeople, and technicians

$200K–$400K

in recovered gross profit annually, depending on the size of your dealership

100% visibility

across stores without calling GMs individually

The Platform

One intelligent platform.
Your entire dealership operation.

Click any capability to go deeper.

"CRMs consolidated our customer base, standardized follow-up, and gave us visibility into customer contact that we never had before. APEX does the same for our entire operation."
MR
Michael Reyes
General Manager · Multi-Rooftop Dealer Group
"The CRM solved a major operational problem and became a staple of the business. APEX is that next-generational operations platform."
DH
David Hartley
VP of Operations · Automotive Group
The Math

APEX delivers a
4 to 6 times ROI.

Value-based pricing anchored to recovered gross profit. We don't sell software seats — we sell measurable operational improvement, and we prove it before you pay.

1 day
to live deployment
60 days
to proven ROI
Founding Partner Guarantee
"When you see everything happening in your stores in real time, two things happen: people are held accountable, and your operation gets more efficient. More efficiency means more profitability. That's why APEX exists."
JS
Jay Smith
Founder · 30+ years on the floor
ROI Calculator

See your dealership's number.

Adjust the inputs to your store. Watch the math update in real time.

Every day saved in recon = real floor plan dollars recovered.

Used Units in Inventory
75

Total used units on your lot

Avg Used Vehicle Price
$28,000
Days Saved with APEX
2 days

Conservative: 1–2 days. Poor visibility stores save 3–5.

Daily Carrying Cost / Vehicle
$50/day

Floor plan interest + holding cost per vehicle per day

Monthly recon savings

$7,500

Total Annual Savings

$159,556
$13,296/month
Recon Time Savings

2 days × 75 units × $50/day

$90,000
$7,500/mo
Delivery Efficiency

1.0 hrs × 80 deliveries/mo × $36/hr

$34,615
$2,885/mo
Lot Personnel

4 people × 8 hrs/wk × $15/hr

$24,941
$2,078/mo
CSI Bonus Recovery

20% of $50,000 OEM bonus recovered

$10,000
$833/mo

Investment vs. Return

$17,940
APEX Annual Cost
$141,616
Net Annual Gain
8.9×
Return Multiple
Put $159,556 back in your store
Founder's Circle — Only 5 Seats

60 Days. One Day to Deploy.
Transform Your Entire Operation.

The APEX Founder's Circle is an invitation only partnership for five dealer groups who want a direct hand in shaping the next generation operations platform. Over 60 days, partners receive full access to APEX, one day deployment, and high touch collaboration with our team giving Dealer Principals and VPs real influence over the workflows, visibility, and performance tools that will define modern dealership operations. This is where forward-thinking leaders help build the platform the industry will run on next.

  • Invitation-only: limited to five dealer organizations
  • Direct influence over the next-generation operations platform
  • One-day deployment with full platform access
  • 60 days of high-touch collaboration with the APEX team

Apply for the pilot

No demo. No deck. A 30-min operational call.

Confidential. Reviewed by the founding team.